BoConcept Project - Urban Danish Design
We’ve just had a very hectic few weeks, well I guess it has been full steam ahead for us since April this year, when we embarked on our Milan trip to check out the furniture fair, and returned home with a new project brewing. It has been our long time motto, and a mission we have built our business on, to find the best furniture solutions for our customers and make them available. This year, for Beyond Furniture we introduced a line of German made armchairs and expanded our Italian line to introduce greater diversity and quality to our range, and in April, we also began discussions with Danish furniture company BoConcept.
BoConcept was a company we were already aware of, whilst it wasn’t yet in Australia, it is in nearly 60 countries globally, and we had seen it previously on our travels. We identified with the companies values and admired how extensive their range was, and we just knew Australians would embrace the down to earth look & original designs of the Danish range. We started a conversation with BoConcept, and quickly became very excited by the opportunity of offering our customers two comprehensive ranges with distinct looks, Italian & Danish, either to suit different tastes, or to complement each other in one house. Conversations quickly lead to action and less than 6 months later, the first BoConcept store opened in Australia.
After we decided to proceed, we were faced with finding a site for the new store. We’ve had headquarters in Crows Nest for a long time now, and when we came across the site on the corner of the Pacific Hwy & Albany St (the old Sleepy City store) we knew it would be perfect for the first BoConcept store. In record time the site was gutted, new ceilings, lighting, flooring, walls and glass were installed, and then we waited. The in-store work all went to plan, and we were then on hold until the furniture and fixtures arrived from Denmark, once those containers arrived it was all hands on deck for the store opening. We had an amazing team with the ‘best of the best’ BoConcept representatives flown in from all corners of the globe to assist in the store preparation. An almighty effort from everyone the week prior to opening meant the shop looked outstanding, better than even we expected for opening day last week!
And now we are excited to introduce Australians to BoConcept’s range, their comprehensive range of furniture has been refined over the last 60 years, and is truly global in its appeal, the original designs have all been specifically designed for its urban audience. So far we have had a great response, with Australians’ really connecting with the modern Scandinavian look, and the unlimited options from within the BoConcept range, which is built entirely around the concept of customisation. The range of accessories, lighting and rugs has certainly been a major hit in the opening week!
Going forward what we are most looking forward to is helping our customers on that next level, whether it is our Beyond Furniture customers, our BoConcept customers or those who like to shop at both, our extensive range and stronger than ever team can now truly help our customers solve just about any Interior furniture requirement. And we look forward to doing just that.
Visit BoConcept’s Website: www.boconcept.com.au