BoConcept Project - Urban Danish Design


2nd November 2012

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We’ve just had a very hectic few weeks, well I guess it has been full steam ahead for us since April this year, when we embarked on our Milan trip to check out the furniture fair, and returned home with a new project brewing.  It has been our long time motto, and a mission we have built our business on, to find the best furniture solutions for our customers and make them available.  This year, for Beyond Furniture we introduced a line of German made armchairs and expanded our Italian line to introduce greater diversity and quality to our range, and in April, we also began discussions with Danish furniture company BoConcept.



BoConcept was a company we were already aware of, whilst it wasn’t yet in Australia, it is in nearly 60 countries globally, and we had seen it previously on our travels.  We identified with the companies values and admired how extensive their range was, and we just knew Australians would embrace the down to earth look & original designs of the Danish range.  We started a conversation with BoConcept, and quickly became very excited by the opportunity of offering our customers two comprehensive ranges with distinct looks, Italian & Danish, either to suit different tastes, or to complement each other in one house.  Conversations quickly lead to action and less than 6 months later, the first BoConcept store opened in Australia.
 

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After we decided to proceed, we were faced with finding a site for the new store.  We’ve had headquarters in Crows Nest for a long time now, and when we came across the site on the corner of the Pacific Hwy & Albany St (the old Sleepy City store) we knew it would be perfect for the first BoConcept store.  In record time the site was gutted, new ceilings, lighting, flooring, walls and glass were installed, and then we waited.  The in-store work all went to plan, and we were then on hold until the furniture and fixtures arrived from Denmark, once those containers arrived it was all hands on deck for the store opening.  We had an amazing team with the ‘best of the best’ BoConcept representatives flown in from all corners of the globe to assist in the store preparation.  An almighty effort from everyone the week prior to opening meant the shop looked outstanding, better than even we expected for opening day last week! 
 

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And now we are excited to introduce Australians to BoConcept’s range, their comprehensive range of furniture has been refined over the last 60 years, and is truly global in its appeal, the original designs have all been specifically designed for its urban audience.  So far we have had a great response, with Australians’ really connecting with the modern Scandinavian look, and the unlimited options from within the BoConcept range, which is built entirely around the concept of customisation.  The range of accessories, lighting and rugs has certainly been a major hit in the opening week!
 

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Going forward what we are most looking forward to is helping our customers on that next level, whether it is our Beyond Furniture customers, our BoConcept customers or those who like to shop at both, our extensive range and stronger than ever team can now truly help our customers solve just about any Interior furniture requirement.   And we look forward to doing just that.

 



Visit BoConcept’s Website: www.boconcept.com.au

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Testimonial

Dear Michelle

 

I would like to thank you immensely for all your help with the organisation of the installation of the Viano. What should have been a smooth installation became complex, however with your endless help, you made it happen. You are an asset to Beyond furniture and I do hope you pass this on to your management. Your constant attention to ensuring everything turned out in the end, was better than any other service I ever received. All you wanted to achieve was full customer satisfaction, and that was accomplished. I admire your persistance to ensure others did the job right. Thank you again for everything. I would certainly recommend Beyond furniture on the very basis of you.

 

All the very best for Christmas and very happy new year.

 

Kind Regards,

 

Dana
NSW

 


I have just completed the survey but would like to acknowledge again how professional, knowledgeable and friendly Michelle from Crows Nest store was - I have never had such great customer service and would definitely purchase from Michelle again. She did everything correctly and the whole process went very smoothly.

 

The delivery men were again fantastic. Nothing was a trouble to them. They set up our shelving professionally and when I asked if I could change my mind and have the lounge put in a different position (lounge was heavy) they just did it for me without hesitation - just fantastic and very clean - no mess, took off their shoes when they came in (new apartment and carpet) without me having to ask. I wish I could remember their names but the head fellow was from Allawah and very knowledgeable and enjoyed very much working for you as did Michelle so congratulations as not everybody these days can say that about the firm that employs them.

 

Kind Regards,

 

Dianne
NSW

 


Hi there Michelle – understand that you were away on holidays when our stuff was delivered. Just wanted to drop you a note – the guys who did the delivery did an absolutely terrific job. They were very patient, worked extremely hard and very efficiently.

 

The head guy was “Wade” but can’t recall the other guy’s name. I don’t always think that these guys get the credit they deserve so thought it was worth dropping you a note - as you know access to our place is a challenge.

 

Yes – furniture looks great so of course appreciate your assistance as well.

 

All the best.

 

Rick
Seaforth, NSW.

 


 
 

Anne
Newcastle, NSW.

 


"Kate, what exeptional, warm, friendly .. and just absolutly brilliant service I have recieved from beyond furniture.. kate I really appreciated your friendly, knowledgable attentive [though non intrusive] assistance and support last weekend in choosing a mattress.

 

The company is very lucky to have you working for them, and its obvious you love what you do, and love to give an excellant service. marco and I really noticed and commented on how absolutly nothing was too much trouble for you.. and boy we kept you busy... our questions... and there were many... were answered with integrety and honesty.

 

The arrangement that you and Lan have facillitated is truely very generous and trusting and goes way "beyond" the expectations of usual customer service... I'm blown away by it!!!please thank Lan very very much... I'm sure 4 weeks will be ample time Kate, I appreciate the extra week... that really ought to clinch it i think!!! A very big thank you to natasha too... she was marvelous, and again very honest..

 

It goes without saying, that I will most definatly be recommending your store to friends and to everyone I know... I will complete the form and forward to you, and I hope that we meet you again when we collect. "

Mags
Sydney, NSW.

 


"I’m writing this letter to let you know about the positive experience I had with your organization. Everybody I had any dealings with in your company was friendly, professional and highly competent: the sales team, the staff in administration as well as the installers.

 

I have to single out Kirsten Moore. I recently bought an apartment in Rose Bay and decided to furnish the space from scratch, and looked to buy from a single store for the sake of creating a central theme, and for the sake of ease. I narrowed down my search to three stores whose furniture I liked, but became discouraged at the lack of sales assistance, design expertise, and total inflexibility when it came to matters such as delivery and installation times.

 

Almost as a last attempt to find a company I could feel comfortable with, I visited your Crows Nest shop with my partner, and was fortunate enough to be assisted by Kirsten Moore. All we had was our thoughts on what we wanted to achieve, and a floor-plan of the space. Kirsten advised us with skill and patience. She listened to us, and combined with her design expertise and suggestions, we were able to select everything we needed over the course of a few days. We were given an easy-to-understand spreadsheet that laid out what we had ordered, and when delivery could be expected. Kirsten accommodated us with delivery times and dates, and solved a few small problems that arose (inevitable with any big order) promptly, and always with good grace. She was always available to assist us (even on her days off) and was never difficult to contact.

 

I have lived in Australia for 12 years, and this is the first time I am writing a letter such as this. My experience with Kirsten and Beyond has been in such stark contrast with what I have experienced with many other companies, that I decided that I ought to write to you to say Thank You.

 

We are very happy with the quality, value and appearance of the Beyond furniture in our apartment, and are grateful for the positive interactions we had with the entire team at Beyond. "

Nielen Brummer,
Rose Bay, NSW.

 


"I very much appreciate the professional manner in which you and your staff have helped me from the minute I stepped into the showroom. I also appreciate your integrity in honouring...without hesitation on your part ... all your promises. You have given 'good old fashioned service' for which I thank you. I am promoting "Beyond Furniture" wherever and whenever appropriate and wish you well in the opening of your new store, I love your products and hope to buy more in the future."
Carolyn Love,
Lane Cove.

 


 "Thank you from the bottom of my heart. Thank you for replying promptly. You are people of honour and integrity and you have definitely kept your word...your customer service is second to none and if my friends or I require furniture in the future I will not hesitate in providing your name as the first recommendation to them. Again, many thanks and I wish you all the best."
George Christofis,
Petersham.

 

 
 "Thank you for keeping me updated for the furniture I bought from you, I really appreciate your customer service. Your patience in helping me choosing the furniture and accessories really moved me; your professionalism made my life much easier. Now I really enjoy having Beyond Furniture in my home. I will have no hesitation to recommend my friends to buy from you in the future."
Susan Spencer,
Mosman.
 
 "I bought your brand of furniture five years ago from somewhere else, I found the quality is excellent, and it still looks new. I have been looking for the same furniture to match it for a long time. Finally I found you guys, I am so happy, everything is matching. I am really impressed with your wonderful customer service; I wish you every success in your business, you deserve it"
Bindoo khastoui,
Wollstonecraft.
 
Dear Louise,

The purpose of writing this email is to send my sincere appreciation for Lisa Williams.
In my dealings with Beyond Furniture during the purchase of a bedroom suite (this being our first interstate purchase) Lisa has always been willing to assist me.
In my experience employees who provide quality customer service of a high calibre tend to be employees who are a true asset to an organization.
I commend both Ms Williams and your organization for the value of service provided and I feel grateful to be one of your customers.
Based on the service I received from Ms Williams I will not hesitate to recommend Beyond Furniture to any of my friends.
 
Thanks & kind regards,
 Jenifer
 
Hello Caroline

Received the lounge last Wednesday and un-packed it Thursday night.  It is nicer then I ever expected.

Thank you so much for all your help and guidance in purchasing my beautiful lounge.
I hope your company knows what a great asset you are for them.

Kind regards
Susan
 
Hi Natalie

You are a wonderful communicator.  Thanks...sure builds trust with your
company.

I did recieve the courier confirmation today.

Talk to you on Sunday.   Morning would probably be best.

Thank you.

 Toni
 
Thanks Gabrielle

Please thank the team (including yourself) for the service provided. I can highly recommend your company & have done so.

Regards
Geoff
 
Hi Michelle,

the guys arrived with my furniture yesterday afternoon and put it together for me. They were very good and I'm really pleased with the results. I just wanted to thank you again for your assistance in changing my original order (the larger bedside units would not have fitted), and for your suggestions for the tv unit and bookcase.

I'm not sure if I'll be ordering anything else (it's only a small unit), but will certainly have no reservations in recommending you.

Thank you again.

Warm regards
Graham
 
Hi Caroline,
 
Thanks for the update and the tips on the cleaning and maintenance of the surface.
 
Thanks for all your help and as I mentioned on Sunday I am really please with all the other pieces and the service received from both yourself and the two guys who delivered and assembled.
 
Regards
 Paul
 
Hi Caroline,

I'd just like to let you know delivery and installation went smoothly on Sat and everything looks great.

Thank you for the extremely easy and stress free experience, we'll defintely recommend Beyond Furniture to our friends!

Cheers
Melisa
 
Bernard

Our new bedroom furniture was delivered yesterday. It looks great and fits perfectly.
Thankyou for your assistance and support.
Please also extend our appreciation to the two delivery operatives – they were on time, courteous, professional and tidy.

All in all the experience of dealing with Beyond Furniture has been an enjoyable one and we hope to have many years of service from our purchase.

regards
Harry
 
Good Morning Bernard,

Thank you for helping us to have a beautiful furniture for our new home.
Thank you for your Friendly & Excellent Service.
I have already recommended you to a few of my friends.

Regards
Hasmik
 
To the Sales Manager,
 
I have, over the recent weeks, placed a reasonably large order with you. 
 
I would like to commend Tom for his assistance and friendly advice, and particularly Louise who has been infinitely patient and knowledgable over the phone, when I needed to change a couple of things and clarify things.  She went out of her way to be helpful.
 
Your  shops and displays are a credit to you, and it is a pleasure to shop with you.
Trish
 
Hi Alex,
 
This is Nancy I bought a Grey glass TV Cabinet DFD815 on 
the 17/10/08.
 
I just wanted to tell you how happy I am with the cabinet, its looks 
great, and the service.  From the phone call on the Sunday giving me 
the time for the delivery to the two nice guys that delivered it, set 
 it up and took the box away.  Also thank you very much for the great 
 magazine rack, it matches perfectly.
 
I was very impressed, it was a pleasure doing business with you, I 
will be telling all my friends, and certainly shopping there again.
 
All the best to you and the girls

With thanks
Nancy
 

Thanks Amy for your time, effort, customer service and prompt replies.   Be great dealing with you.
 
Please fwd me your one up's email address and I will acknowledge your efforts or alternatively, fwd this onto your one up manager and CC me in the email.
 
Thanks
Nikki
SUBIACO WA

 
Hi Louise,

I just wanted to say a big thank you to you and your team for replacing my glass table top. It looks so much better now and I am being extra careful by covering it when in use.

Your customer service is excellent and I am always recommending Beyond�Furniture to anyone looking for new pieces.

Looking forward to continuing our shopping with you.

Kind regards
Kathy
 
Good Morning Kevin

Would just like to say that we had our Dining table and Buffet delivered to our home yesterday. We would like compliment your delivery boys on there great service!
Our home has very difficult access and they were very patient and helpful through the whole process. Nothing was a trouble for them and Tyler was obviously very experienced at his job.

Please pass on our thanks and comments to your superiors, the furniture looks great and the whole process has been a smooth one, from purchasing in the store with you  thru to the delivery to our home.

Thanks Again!

Kind Regards

Peter& Marea
Gymea Bay
 

 

 

Crows Nest Store
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Tel: (02) 9438 2844
Fax:(02) 9436 4546
306 Pacific Highway
Crows Nest NSW 2065
sales@beyondfurniture.com.au
Moore Park Store
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Tel: (02) 9662 1332
Fax: (02) 9662 2712
GF12, Moore Park SupaCenta
2A Todman Ave., Kensington
mpstore@beyondfurniture.com.au
Distribution Centre
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Tel: 1300 11 22 33
Fax: (02) 9436 4546
Unit 40, 1A Coulson St.
Erskineville NSW 2043
sales@beyondfurniture.com.au